SparkToro is an audience analysis tool that provides insight into what your target audience is talking about, the blogs and podcasts they follow, and how they use their social profiles. SparkToro: Resonate with your audience by knowing how they see themselves Pricing: Free, but with paid account options 2. And it tells you how your audience identifies themselves. Its web-style mapping and color-coding make it easy to visualize your customer base. The free version of Audiense looks at your social media followers-their location, biography, gender, etc-and tells you more about them through a visually-appealing interactive web. Audiense: Visualize your audience segments Here are a few market research tools and services to get to know your audience better. Audience researchĮven more important than industry trends is audience insights-what your target market’s pain points are and how you can position yourself as the solution. On their homepage, for example, you’ll see that all the late night show hosts are categorized (and compared with each other) under the industry “Late-night TV hosts.” ![]() ![]() Muck Rack is similar to Exploding Topics, but they categorize data by industry instead of random topics. Muck Rack, much like Exploding Topics lets you discover upcoming trends and keywords based on search performance. This is a great way to see what your audience is searching for, what’s relevant to your business, and how to capture some of that traffic with your content. In their free version, you can filter by pre-set categories and see which topics are “exploding” now based on search volume and history. Their graphs show you very clearly when a topic “explodes” or is about to “explode.” Exploding Topics: Discover trends before they happenĮxploding topics monitors industries through Google and their own database to figure out what people are looking for. Pricing: Free (you can also open a publisher account) 5. You can also follow hashtags to see what’s new in your space and add your own content into the database. You can browse articles that other users store in Pocket or Flipboard based on topics that interest you. Flipboard: Make interesting content into a personal magazineįlipboard, similar to Pocket, is a service that aggregates articles that you like into your own online magazine. Pricing: Free, but with premium options 4. Pocket is a content aggregator that gives you useful content online.Įven better, if you find something interesting on the web, you can add it to your Pocket account to revisit later. Pocket: Put interesting content into your virtual “pocket” Pricing: Free, but you need to give them your email address 3. Twitter, Google News, etc.), how often you want to receive updates, and how many results you want to get per alert. ![]() After which, you need to give them your email address, which sites you want to monitor (e.g. To use the the tool, you need to choose something to create an alert about-your brand name, a competitor, or even keyword. Talkwalker Alerts is a free tool by Talkwalker that touts itself as better than Google Alerts. Talkwalker Alerts: “Better than Google Alerts” Pricing: Free, but you need a Google account 2. For example, if you’re interested in online marketing, set up alerts for “inbound marketing” to receive emails when someone mentions that phrase online. You choose which keywords you want to “watch” and the tool will deliver news with those terms to your email inbox at the frequency you want to receive them. ![]() Google Alerts: Monitor what people are saying all over the webīeyond speaking directly with customers, Google Alerts is your eyes and ears on the web. Stay on top of industry trends with the following tools to keep your blog relevant and credible. And the Google search algorithm changes 500 to 600 times every year. For example, the COVID-19 pandemic accelerated the ecommerce industry by at least five years. Industries change more often than you think. When collecting content ideas, start by looking at what’s happening in your industry, what your customers are saying, and what your team members have observed. This article is broken into five major sections with subsections linked below for ease of navigation:Ħ) Miscellaneous 1) Inspiration and collecting ideas I didn’t recount for the update, but you can check out my portfolio to see what I’ve done! If you write content and need a directory to help you navigate all the amazing tools and services on the web, look no further.Īfter writing 538 professional blog posts* (and that’s the last time I’m going to hunt down all the articles I wrote for various clients), I decided to share the many tools I’ve found helpful to research, write, edit, and share amazing blogs.
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